Advice Line with Eric Ryan of Method

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget Don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyras.com. And we'll put all this info in the podcast description. Alright. Let's get to it.

Joining me this week is Eric Ryan, he's a serial entrepreneur, co-founder of Wait for It Method. Wellie. Ollie and so many other brands. Eric, it's great to have you back on the show. Guy, thanks for having me. Um you were originally on the show back in twenty eighteen, you and and Adam Lowry, your your method co-founder, um interviewed you guys in person in San Francisco.

Uh and just to remind people of the story, you guys were childhood friends from Michigan. Um you were both on the sailing teams and then after college you moved to San Francisco and then the nineties. uh starting a cleaning products business. And this, by the way, was when everyone in San Francisco in the nineties was talking about a tech company. You guys were talking about a cleaning products company, but one that was like was environmentally friendly, but that actually worked. And so in two thousand one you launched Method, uh selling the now very well known

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