Author Jim Collins on unlocking your potential

I used to believe much more in the idea of kinda having a life plan in some ways'cause I was very good at planning out objectives. But I now believe that a lot of really amazing lives unfold as a kind of an organic unfolding and highly, highly unpredictable process. And

I actually used to believe that if you didn't really find your one big thing by the age of thirty. It was maybe too late. looking at the lives in this study where some of them didn't find it till after that. But I now believe actually if you haven't found it by thirty. The clock's not over.

This is Masters of Scale. I'm Jeff Herman, your host. Jim Collins is the author of some of the most important business books of all time, like Good to Great, Built to Last, and others. For his latest project, he has done something a little bit different and much more personal. Instead of profiling iconic companies, he zoomed in on extraordinary individuals. The result is a stunning new book that I absolutely devoured called What to Make of a Life Jim. Welcome to Masters of Scale. I feel very welcome.

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