Throwback: Nobody Knows You Exist. Advertise More | Ep 734

So in this podcast, I want to talk about advertising more when you get started, how much to advertise when you're getting up to a million dollars a year, and once you get past a million dollars a year, how I unify sales and advertising into one department to make a beast of getting customers and how I think most businesses get this wrong. No one knows you exist. Advertise more. And so to give you context on this, when I walk through the streets, I usually get stopped four or five times on like a 60-minute walk. And when I was launching my book last year, I had, you know, 500,000 plus people who were registered.

It was this massive event, broke the internet, whatever. But during the month leading up to it, we're advertising on all channels, we're running ads, we've got affiliates that are pumping it. I'm making content all over the place. And over the four weeks of people that stop me. Only one person knew that I had a book coming out.

And so every time I'd see somebody like, hey, you're gonna be at the book launch? And they're like, oh, you have a book? And I was like, how can you not know that I have a book? There's a story from Henry Ford that I love, which is that he was walking by, his the CMO of Ford was right next to his office. And every day he'd walk by and he'd see the marketing campaign, he'd see the marketing campaign and day after day after day.

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