Minted: Mariam Naficy (2018)

Hey everyone, just want to let you know that the How I Built This elves are hard at work, and over the next few weeks, we're going to be sharing some of my live conversations from our recent summit in San Francisco. You'll see them every Thursday in your podcast feed. In fact, we posted our first one last week. It's with Sarah Blakely of Spanks, and you should definitely check it out. And we've got a Bunch more on the way, Kevin Sistrum and Mike Krieger of Instagram, Terry Kharid of Edible Arrangements, and many, many others, so keep checking for updates. All right. Today's episode is my conversation with Mariam Nefisi. She founded a beauty company called Eve, and then the stationer company, Minted, which Almost died.

before Miriam figured out how to grow it into a multi million dollar brand. It first ran in June of last year. There you go. Oh. So April two thousand eight you launch minted

And and you're like the door's open, the shingles out, you're excited, you pop the champagne corks, and Nothing. Nothing. Absolute dead silence. No orders. There was not a sale to be had. It was terrifying horrible. Horrible. And we almost I really contemplated that moment. This is a failure.

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