The Life Is Good Company: Bert and John Jacobs

So really quick before we start the show, I want to tell you about our How I Built This Live tour. It's happening this fall, supported by American Express. I'll be in New York talking with Christina Tosi of Milk Bar, in Boston with Luke Holden and Ben Connor, founders of Luke's Lobster, and wrapping up the tour in Denver with Kurt Richardson, founder of Otter products. You can get tickets for all these shows and get more information at nprpresents.org, and I hope to see you there. Well, there's a lot of absurd ex exchanges. We had this guy who had run champion the brand. Sure. And he was helping us out. And he would ask us very basic questions like, you know, what do you got for assets?

Burt now, like Uh we get we got a mountain bike. And we were dead serious. We didn't even know how to answer the question. Like We got The V CR. We that picture of Mom. Yeah. And he was just like dumbfounded looking at us, like God, these guys are

So clueless. From NPR, it's how I built this. show about innovators, entrepreneurs, idealists, and the stories behind the movements. Built.

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