transcript · 2,949 words

Live From The HIBT Summit: Troy Carter

Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Alright, so today we've got another one of my conversations from the How I Built This Summit that happened in San Francisco a few months ago. This one is with Troy Carter. Troy made his name in the music business as a manager for several artists, including one of the most successful pop artists in the world. He founded his own management company, became an investor, an advisor to Spotify, and an all-around creative force. And if you remember his original episode of the podcast that ran back in 2017, Troy talked about starting out as a scrappy kid in West Philadelphia and getting a start in the music industry with help from Will Smith. Anyway, in this conversation from the 2019 HIBT summit that you are about to hear,

Troy offered up some really good advice about staying scrappy, and about not being afraid or intimidated to ask for help. Especially when you feel like you don't know something. Because in his early days as a music manager, Troy made a lot of mistakes. He ran into a ton of debt and he almost lost everything. But then he met a relatively unknown singer who went by the name of Lady Gaga.

And when Troy joined me live on stage at the summit. He told me how meeting her and becoming her manager Turned everything around. Um what What struck you about her? I mean, it's almost like being an investor where you can identify a founder or a company, but was it about her that you thought

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