329. Your Brand is Your Promise: The 4 C’s for Better Communication

All communication is about building connections and relationships. My name's Matt Abrahams, and I teach strategic communication at Stanford Graduate School of Business. Welcome to ThinkFast. Talk Smart, the podcast. Today, I am excited to speak with Daniel Lubetsky.

He's a pioneering social entrepreneur and the founder of Kind Snacks. He leverages his unique background in Stanford law education to bridge deep societal divides, most recently launching the builders movement to empower citizens to overcome toxic polarization. Daniel is a best selling author of Do the Kind Thing. And a full time investor on TV's shark tank. He's launching his own podcast called Build. Or break.

Well, welcome, Daniel. I am a lover of your kind bars. My pantry is full of them, and I'm looking forward to our conversation today. Thanks for being here. I'm so happy to be here, Matt. Thanks for having me. Excellent. Shall we get started? Absolutely. You distinguish between builders and destroyers. Can you define these for us? And and what role does communication play in that?

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