E27: Adopt a culture of WINNING

Uh Okay, so the first point of my diary this week is about lobsters. Slightly obscure point, but let me explain. When I think about winning and losing, winners and losers For many, many years I've had this like unprovable idea. I've always thought that winners

Winning teams. Winning people. develop this in culture of winning. that causes them to therefore win more often. I've seen that in my business. I've seen that in our teams and conversely I've also witnessed the opposite in

Teams and people. who think that they are losers. I've watched them in the case of Liverpool Football Club. Continue to bottle it at the last minute, continue to lose, continue to get bad results, just because I believe they subconsciously, somewhere deep down inside, that's hard to prove. believe that they are losers. And It's really hard to prove something like this, but

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