Lululemon Athletica: Chip Wilson (2018)

Hey, so really quick, I want to remind you about two incredible live shows coming up, one in Seattle and the other one in San Francisco. On Thursday, March 26, I'll be at Benaroya Hall in Seattle talking to the founders of Sub Pop, Jonathan Poneman and Bruce Pavitt. They founded the iconic indie label behind artists like Nirvana. Fleet Foxes, Soundgarden, and many, many others. And the very next day, on March 27th, I'll be in San Francisco talking with Ken Grossman, founder of Sierra Nevada Brewing Company, a hugely important part of the microbrewing revolution in the United States, that's happening at the Sydney Goldstein Theater in San Francisco. For more information on either of these shows or to get your tickets, please head to nprpresents.org, and I hope to see you there. А з фодайшо. Chip Wilson is definitely the kind of entrepreneur who is very attentive to trends.

And when he was living in Vancouver in the late nineteen nineties, the trend he noticed Was yoga. It seemed like everyone was getting into it. Particularly women. So the story of Lululemon is a classic case of seeing an opportunity and just Seizing on it.

Right place, right time. But along the way, Chip also ran into some major problems, some of which He caused himself. It first ran in June of 2018. It's a super interesting story. Hope you enjoy it. Here it is. Oh. People were just naked in front of the store? Well, they showed up in their trench coats and you know, we went out when we went to open the store. I went out with my wife and put my arm around her and then we um They always said thanks for coming and everyone dropped their trench coats and went running into the store.

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