The Downsell Math and How to Build an Offer Worth 10x More | Ep 986
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In 2016, I had$1,000 to my name sleeping on a gym floor. Nine years later, I broke the Guinness World Record for the fastest selling nonfiction book and generated over$106 million in sales in a weekend. In this video, I'm gonna show you how I'd build a business if I started all over. So first, either sell extremely expensive stuff. Чу селект фі Or sell something super cheap. To everyone. The middle is where people die. The thing is is.
Even if and let me do the math for you,'cause this is important. Let's say you have a$100 thing and you have a$100 thing. And let's say of the 100 people, 10 of the 100 are buying the really expensive thing. So 90% of people buy the$100 thing. What does that do to your business? Guess what it does? It doubles the revenue of your business. And not only that. All of that incremental revenue, the stuff that came from those top 10 people, is 100% margin. So let's say that on your hundred, you make.
Forty percent margin. So you're actually making forty bucks on those ninety people. So you're making thirty six hundred dollars in profit. Off of ninety of your one hundred buyers. Now of the other ten, you make Ten times a thousand. So you make ten thousand dollars. So you actually make three times the profit. On your expensive thing, and one times the profit on your cheaper thing. So three quarters of what you make comes from this thing. That's why people miss it. Is they don't get the math behind it. You have the expensive thing because even in tiny, tiny volumes, lots of zeros still add up. And so if you're getting started, I would strongly recommend.
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