How Leaders Lead with David Novak · 2025-08-07 · 34 min · 5,588 words

#251: Peter Cuneo, Former CEO and Vice Chairman of Marvel Entertainment – Embrace the unfamiliar

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Never assume you've seen it all before. This is one of the biggest contributors to leadership failure. You have to go in assuming there'll be surprises. We all have these prejudices that we build up based on success elsewhere. You know?

And they may work in this new situation. They may, they may be wrong. Welcome to How Leaders Lead. I'm David Novak, and every week I have conversations with the very best leaders in the world to help you become the best leader you can be. Today I'm talking with Peter Cunio, the former CEO and vice chairman of Marvel Entertainment, and the man behind one of the most remarkable turnarounds in recent years.

When Peter stepped in as CEO, Marvel had just come out of bankruptcy, but under his leadership, it became one of the most valuable entertainment brands in the world. By the time it was sold to Disney, Marvel's stock had risen from 96 cents a share to over $50. In this conversation, you're going to see the leadership principles that drove those results. And let me tell you, a big reason is Peter's ability to embrace the unknown.

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