Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt

You've had a lot of controversy over the last two years. Bullying, lying, unfair dismissals, all of this stuff. What'd you say to that? I did I did push people too far. Fast did Bruno grow? We have grown on average 87% a year. Fucking hell. Everyone told us, make your beer cheaper, change your name, change your packaging, and we didn't listen to any of that. How can we get our name out there with no money at all? So we had to do things that were intentionally provocative and sometimes we can across that edge as well. The best entrepreneurs they've got to find a way to do things differently to how other people are doing things. We've got two very simple tests that we apply to everything that we do. So the first test is

This is the worst. public health crisis for a generation. Been in tears once. In in my job, and I broke down in tears addressing our team. In March of

twenty twenty. thinking that we're not gonna be able to pay you, we're not gonna be able to keep you in a job. I think people don't realise like Being a CEO is a very, very lonely job at times. That day.

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