Lululemon Athletica: Chip Wilson

Hey, really quick before we start the show, I wanna let you know that we've got another live show coming up. It's on Wednesday, August first, in Boulder, Colorado. I'll be interviewing Kim Jordan. She's the person who grew new Belgium Brewing Company out of her basement in Fort Collins. Into one of the biggest craft brewers in the country. The show is sponsored by American Express and we're hosting it at the Boulder Theater on August first. For tickets, go to nprpresents.

People were just naked in front of the store? You know, we went out when we went went to open the store, I went out with my wife and put my arm around her and then we um They always said thanks for coming and everyone dropped their trench coats and went running into the store. From MPR, it's how I built this.

show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on today's show how Chip Wilson turned workout clothes into a fashion statement. And along the way built a breakout brand worth Billions.

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