Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards)

This Jeff would say we took it as an article of faith. If we served customers well, if we prioritize customers And delivered for them things like sales. Things like revenue and active customers and things like the share price and free cash flow would follow. So therefore When we're making a decision, thinking about a problem.

We're gonna start with what's Best for the customer. And then come backward from there. That's how that informs like what's the work you have to do to then create this new solution for customers.

Yeah. Today my guest is Bill Carr. Bill is the co-author of the book Working Backwards. Which is a synthesis of the biggest lessons that Bill and his co author learned from their many years at Amazon. Bill joined Amazon just five years after it was founded, stayed there for 15 years, where he worked on the books business.

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