The UX research reckoning is here | Judd Antin (Airbnb, Meta)

User centered performance refers to customer obsession or user centered practice that is symbolic. Rather than focused on learning. It's Hugely common, I would argue. It's Work we do to signal to each other.

how customer obsessed we are, not because we want to make a different decision. If your like listeners are like, I don't do that. I'm kinda like Think about it for a second. This is extremely common. Every time a PM comes to a researcher at the end of a product process and says, Can you just run a quick user study, you know, just to validate our assumptions, that's user centered performance.

It's too late to matter. We gotta ship it. Right. What they want is to check the box. One of my big kind of mantras was we don't validate, we falsify. We are looking to be wrong. Many PMs, many designers are not in that place.

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