The Only Two Numbers That Decide If Your Business Survives | Ep 985

I've been in business for 14 years. I have a portfolio of companies that last year did over$250 million in aggregate revenue. And if I just start over from scratch today, this is the most important concept to learn, right? And so I want to be clear, this is not a tactic, it's not a funnel, it's actually a ratio. And once you understand it, you'll never really see business the same way again. And the way I like to think about this is that there's a lot of people out in the marketplace who talk about different methods. But what this is, is about a better model. And the thing is is that methods expire. Methods are like one trick ponies. Like you figure out a new DM hack, you figure out a new way to get your content to go viral with a new hashtag. Whatever, right? Those are methods, those are tiny tactics, but those change all the time. The things that endure are the models, the economics of the business itself. Right? And so that is the engine that fuels everything. And so everyone likes to talk about marketing, content, branding, et cetera, but none of it matters if you run out of money. And so let's think about the number one rule of business is don't go out of business. And so what's the thing that prevents you from going out of business? Cash flow.

And so if you can manage your cash flow. Then you can basically stay in business forever. You can continue to play the game. So Coming back to the number one most important business concept. This is what you need to know. Number one.

Is what What's a Customer. Worth To you.

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