Guayakí Yerba Mate: David Karr and Chris Mann

Setting up demos at any natural food store and trying to get people to try it, right? That's a lot of work. You're right, it was a ton of work and most people would never do that. And they wouldn't live in vehicles for all those years. They they wouldn't get along, their relationships are I mean, all those things, but the mate was always just so much about bringing us together and bigger than any one of us. And we actually had a lot of fun.

I mean it was a blast. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They don't. Guy Raz and on the show today.

How five surfers in California bonded over a drink most people didn't even know existed. and how they built a hundred million dollar company to share it. With the world. Building a brand is really hard. Especially when the product is virtually unknown to your potential consumer base. This is why you don't see Americans spreading marmite on their butter toast in the morning, even though millions of British people eat it every day. It would take decades to convert Americans into marmite consumers.

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