How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)

I think it's so underappreciated the turnaround. That has happened within LinkedIn. Like I check it at least ten times a day. What was the strategy behind it? I stuck backwards. If you start from the premise that LinkedIn ultimately is a platform for economic opportunity that sits on top of a very strong social graft, almost every aspect So of economic transaction is possible. Is there anything tactically that just like wow that really made a big dent in people wanting to come here and post share interesting content? To really set the new purpose for it, which was this is not a springboard for other products, this is not a traffic jump start, it's not an upsell feed. It's really about people that matter, talking about things that I care about professionally. The first thing we did was was really making AI first. How do you actually like on the ground help people shift their perspective and think AI first? So it wasn't like oh we have this cool technology, what can we do with it? It was like let go of what you've built, go back to the objectives you were trying to solve. And now with this technology, how can you do that objective better? There's so much I want to dig into here. Is there anything else you think would be interesting or useful for folks? the ultimate matchmaker. It's underutilized. It's misunderstood. It's really about

Today, my guest is Tomer Cohen. Tomer is Chief Product Officer at LinkedIn, overseeing all teams responsible for building and creating LinkedIn products and experiences, including product development, design, business development, content creation, and customer operations. During his tenure at LinkedIn, Tomer was head of the mobile team, led the effort to revamp the LinkedIn feed. And to many people's surprise, made it extremely interesting and a place I check regularly, and he was also at the center of shifting LinkedIn to an AI first mindset, which started way before AI became cool. In our conversation, Tomer goes inside the strategy behind the transformation of LinkedIn's feed and how they approached making it a place that people wanted to check and make it much more social. We also get into the one mindset that Tomer credits for helping him rise so quickly within LinkedIn. Also, why Tomor's most repeated mantra is, we might be wrong, but we are not confused. And so much more, this episode is for anyone wanting to see what great product leadership looks like and wants to be inspired to think bigger.

A big thank you to Shira Gasarch, Dan Roth. Josh Redfern and Sparsh Argawal for questions suggestions that made this episode so interesting. With that, I bring you Tomer Cohen. Tomer, thank you so much for being here and welcome to the podcast.

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