HIBT Lab! Osmo Salt: Nick DiGiovanni

Hello and welcome to how I built this lab. I'm Guy Raz. So I cook dinner for my family every night. It's my me time. Anyway, a few months ago, I noticed that my kids were hanging out in the kitchen with me a lot more while I was cooking. They were asking questions, even wanting to help out. And it turns out that my kids like apparently hundreds of thousands of other kids were watching videos from a YouTuber named Nick Di Giovanni.

His videos have been viewed over three billion times since he started posting them on TikTok and YouTube in 2019. Some of his videos are how-to's, how to make ramen, how to make beef wellington, how to grill a wagyu steak. He's even made the world's biggest chicken nugget. and Nick comes to his craft from a place of real expertise. Years before he became a YouTuber, he took courses at the Culinary Institute of America, he worked in Michelin-starred restaurants, He did his college thesis about food and climate change, and he even competed on the TV show MasterChef.

Today Nick's got about 15 million followers across his social media channels, and he's also started a food company called Osmo that sells salts and seasonings. And when it comes to his passion for cooking, it started when he was just eight or nine years old. Making pancakes. I think every kid at some point helps their parents make pancakes. But

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