Siete Family Foods: Miguel and Veronica Garza

The conversation usually centered on me saying that I thought the Tortillas could be successful and Her not being able to make the leap. Because of health insurance. Yeah, that's exactly how it went. And it was really my brother

Telling me that if you don't take this risk, you're gonna be really upset with yourself if somebody else does it. I and I think this is what got her over the edge. Mm-hmm. I told her that she was going to be More upset. Like having a buy an almond tortilla from somebody else knowing That it could have been her.

It's How I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz and on the show today, how the Garza family opened a CrossFit Gym in Laredo, Texas. Pivoted into selling paleo-friendly tortillas and built Ciete Foods into one of the fastest growing Mexican-American food brands. In the country.

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