SoulCycle: Julie Rice & Elizabeth Cutler

I'll never forget the first time I took my parents to they came to the studio, my my dad looked around and and my mom sort of opened doors and and peeked under desks and my dad looks around he says to me, No showers. Who is gonna come here? Yeah. I I've this is not a battle worth fighting.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. Guy Ross and on the show today How two women with no background Fitness, set up some stationary bikes.

Dim the lights, boosted the music. And built a multi million dollar business? Called Soul Cycle. Okay, so imagine going to an electronic dance show, right? The music's throbbing, the lights are flashing, the DJ is twisting the knobs on his computer.

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