20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski

My philosophy is the econ playbook. is the right playbook for SAS. Every single cents to equal a purchase or an ad to cart. Paid is the easiest way to validate. That you have PLG. I say there's the core three of any acquisition engine, you have meta Google and life cycle.

You probably need at least four hundred to five hundred new creatives a month. We have kids that are like seventeen, eighteen, nineteen that are making twenty, thirty K a month. Just making a couple ads for us. This is Twenty Growth with me, Harry Stabbing. So Twenty Growth is the monthly show where we sit down with the biggest and best growth leaders to discuss how they grow incredible products to millions of users. Well, today we have one of the best, Matt Swilinski. He's worked at Superhuman, he's worked at Whisperflow.

And now he's just joined Excel backedVictor.com and he's looking to make it third time, I wouldn't say lucky, because he is a master of growth. Look at Superhuman and Whisper. These are two of the fastest growing product like growth products, and this is a masterclass in how you grow really frickin fast in a world of AI. But before we dive into the show today, we used AlphaSense on an investment that helped us close an$8 million deal.$8 million, baby, that's a lot of money. That's why I'm genuinely excited to have them as a partner on 20 VC. AlphaSense combines AI with one of the world's Deepest libraries of market intelligence, including expert interviews, broker research, earnings calls, company filings, and real-time news. Every answer is grounded in this incredibly trusted evidence and fully traceable to the original source, which is so important. So you can make really high conviction decisions with confidence. But the best part, they're building super analysts. And always on AI analyst. So instead of starting your day with another search, you'll start with work you already done, your coverage monitored, the important developments surfaced, and your investment brief already waiting for you. See for yourself, head to alphacents.com slash twenty VC. That's alpha hyphensense.com. While AlphaSense sharpens the strategy, MongoDB scales the product.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (79 minutes, 16,883 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.