CEO Diaries: The Lessons I Wish I Knew at the Start of My Career…

In today's moments episode, I'm sharing some of the most important lessons I've learned about B2B marketing, the lessons I wish I'd learnt earlier in my career. A few weeks ago, I was in New York and sat down with LinkedIn CMSO Jessica Jensen for a LinkedIn Live. We spoke about everything from how to target and reach the right people to how to avoid wasting your marketing dollars and our tactics for building real influence. This is the stuff every B2B marketer today needs to know. But instead of learning it the hard way Like I did, you can hear it all right now. Jessica Jensen. It's um so wonderful to to meet you and you have one of the most interesting jobs and careers that I think I've ever encountered.

Chief Marketing and strategy officer at LinkedIn. One of the most used times in my circles at the moment of entrepreneurs has been this time AI.

And there's a mixed reaction. There's a lot of people that see it as a threat and are kind of leaning out the ostrich with its head in the sand. And then there's a group of people that I have in my close circle that are excited and leaning in. What is your advice for entrepreneurs that are trying to contend with this new thing called AI. Yeah. I think that

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