E43: Nir Eyal - How to Become Indistractable

Gotta get it done. That presentation. That work out, that to do list, that errand, but for some reason A reason that feels somewhat subconscious, you keep getting distracted. You sit down to do it and five minutes later you find yourself on Instagram watching a cat chasing its own tail.

How much of our lives are lost to distractions like this? Distractions that bring us no inherent value, distractions that pull us away from what we want to do, where we want to go and who we want to be. Distractions that cost us the most precious asset we have. Time. Research shows that the ability to stay focused is a great competitive advantage, but not just in work. In life.

In relationships and in everything in between. All of you listening to this podcast today have ambitions. I know that for sure. And one of the biggest day to day risks to you achieving those ambitions is Distraction. In an age of ever increasing demands on our attention.

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