Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

You've noticed a significant shift in how SEO works with the rise of AI answers being integrated into search results. Transparently, I thought this was gonna be apocalypse. Up until AIO reviews whoever won on that long form piece of content would get that first clip. But now that doesn't exist anymore. What should people do to be successful in this new paradigm? Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about This from a social channel that's not going to be attracted by an ad. This is a user that's doing their own self-discovery journey. If you can't answer the question about what is it that someone's going to do a search on, then don't do SEO. To a lot of people, SEO is kind of this dark art. It is not a dark art. It is simple. I think step one is the step that almost everyone misses on SEO, which Cheers.

Today, my guest is Eli Schwarz. Eli is a growth advisor specializing in SEO. And has helped companies like Cora. Coinbase. Tinder, LinkedIn, WordPress, and Zapier.

Develop and execute their SEO strategies. He's also the author of Product Led SEO. and has a very refreshing take on how to think about SEO and win at SEO. Recently, he's been spending a lot of his time analyzing how SEO changes with the rise of LLM chatbots. Google giving you the answer straight in the search results.

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