Advice Line with Alexa Hirschfeld of Paperless Post

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. All right, let's get to it. Joining me this week is Alexa Hirschfeld. She's a co-founder along with her brother James of Paperless Post. It's an online invitation company. Alexa, it's great to have you back on the show. It's great to be here. Thank you for having me. And I apologize for my voice, battling a cold, but but I'm feeling great. So

Alexa, you were first on High Belt as you never brother on it in twenty twenty four. And you guys got this idea and it was that you wanted to kind of recreate the beauty of a physical invitation, but to do it online. And now Almost twenty years later, like hundreds of millions of invitations have been sent. Um it is

a great story and and if you guys haven't heard it we'll put a link to it in the show notes. I mean I remember we talked about this when you were on the show because One of the things that makes paperless post Unique many things, but one of the things is you have no ads on the websites or in the invitations. People Pay.

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