Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

And like the you know, dead of the night, and by that I mean like, you know, seven PM or something. on I think it was a pretty sure it was a Friday. We just Asked for forgiveness and kind of Sh put these questions into the sign of law and ran as Navy test.

With a small group. And you know, I'm fully expecting, okay, this is gonna like hurt our numbers, but maybe it won't be so bad, you know, and I mean, if you prepare to advocate the power of this data that we're getting and I I was totally thinking about like written start to write like a like the framework for how I wanted to to Surfaces.

And we start to get the data for this thing. I like getting an improved conversion. Like we there's no personalization, nothing past it, just the questions. It improved conversion by like five percent. Like just improve signups. And it was one of those like what? Like, okay, this

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