Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

There was like a TV host in the UK. She always had kettle chips like she was eating them, and she wasn't even paid. She wasn't like a influencer. She was just eat them on her show, right? Well, it was similar to what we'd experienced in the US. People started talking and then uh There was a photo Uh Princess Die With a bag of kettle chips and a grocery bag she would go shop days. Can't beat that. That's better than the uh her HRH, you know, seal on the side of the package. Yeah, and so it just uh

It started to get this um Mystic. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built.

I'm Guy Raz, and on the show today how Cameron Healy built a three hundred million dollar brand. By making potato chips in Salem, Oregon. Finding a market for them. Five thousand miles away. A typical trajectory for a food brand goes something like this.

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