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How to Be Awesome at Your Job · 2026-04-27 · 34 min · 6,053 words

1148: How to Build Cultures Where Everyone Knows They Matter with Barry-Wehmiller’s Bob Chapman

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People don't feel they matter. And when people don't feel they matter, you get this poverty of dignity. Leaders weren't taught to care for people, they were taught and rewarded to use people. So it's just a totally different mindset. When you invite somebody in there, you can look them in the eye and say, you are safe in my care.

That's Bob Chapman. He's the chairman of Barry Waymiller and the pioneer of truly human leadership. Under Bob's leadership, Barry Waymiller successfully navigated the 2008 recession without resorting to layoffs while growing its revenue from $20 million to $3.5 billion. billion dollars. Bob shares this story and more in the latest edition of his book Everybody Matters: The Extraordinary Power of Caring for Your People like Family.

So you'll learn 1. the case for caring as a business strategy, 2, the one skill to transform your relationships, and 3, how to dramatically boost team morale with one simple practice. And if you want a quick summary write up of the actionable wisdom that Bob shares, you can sign up for the free Golden Unlocket email newsletter found at awesomeatyourjob.com. I'm Pete Makitis, and this is How to Be Awesome at Your Job. And now, here's Bob.

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