When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

One of the biggest pieces of advice I'm giving to people that are like, How should we adjust our marketing with the economic changes and things like that? I'm like, start by assuming you no longer have product market fit. Because you had product market fit in a different market. It's a different market now, so you have to start over and and hopefully you do, or it's pretty close to, and you just have to adjust a couple of things, and you can be right back on track. But like if you just assume like you need to launch a new channel to fix this problem, like you're gonna be wrong because like your entire customer base change, not just The next ten percent of customers that you're looking for.

Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard-won experiences building and scaling today's most successful companies. Today, my guest is Adam Grenier. Adam was head of growth marketing and innovation at Uber. where you basically built our growth marketing infrastructure and the team from the ground up.

Then he went on to VP of product and marketing at Lambda School. And most recently he was VP of marketing at Masterclass. These days, Adam advises companies large and small on growth and marketing strategy. In our conversation. We cover how to decide when to try new and emerging acquisition channels.

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