10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Growth is a fairly new field. You have a lot of renowned interest in growth hacks. Like what is the like sure things to get growth? In the age of social media, everybody and anybody tries to share their tips and tricks. Oftentimes things that are completely out of context. Or they are very specific to one example and actually do not apply as a pattern. We're gonna start growth tactics that never work. If you see these items on your roadmap, you should probably not do them. What's number one? We live in tech, there's always lots of startups. Um, startups are obviously looking to grow. There is a huge misconception in the field that in order to get growth going, you need a growth team. To figure out your product market fit and how to distribute it, it's not something that you can outsource to somebody. Powerful words. I'm loving this list already. So number two, this was my favorite and it might be a little spicy. Never ever once have I seen a rebrand or redesign, especially a V marketing site, produce Good performance results. New CMO comes in designing their website or designing the brand as if it was reflection of their personal taste. And oftentimes it's promised with our acquisition is gonna go up and it never materializes into anything meaningful. A lot of contrarian takes here. I love this. Number three, if every single

One of your initiatives that you're doing on growth is an experiment. That's a problem. It's almost like a disease, like a paralyzing disease. Today my guest is Elena Verna, my first ever third time repeat guest. Alina is the smartest person that I know on B2B Growth. She's also hilarious. She's led growth at companies like Miro, Amplitude, Dropbox, and SurveyMonkey.

She's advised dozens of companies on growth, including Superhuman, MongoDB, Netlify. Similar web, sanity, maze, so many more. In our conversation, Alina shares ten growth strategies and tactics that never work. Yet that she keeps seeing people and companies invest lots of resources into She also covers her three favorite growth frameworks that help you wrap your head around how to think about growth.

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