E35: Julian Hearn: Huel - £45 Million In 4 Years

Uh Julian Hann. The founder of Hue. Huel is a company that's very close to my heart, and anybody that knows me knows how much Huel I consume. If you don't know Huel, and you've been living under a rock, Huel is essentially

A meal in a bottle. And because I live a sort of a very um busy life, shall I say, I don't have much free time. So I don't spend a lot of time cooking, going to restaurants and things like that. So having a Huel in my bag at all times means that I can get all of my nutritional needs while still focusing and getting the most out of my day. I've been so impressed by Huel, so impressed. And so I was um overwhelmed with um excitement when I when I found out that I'd be sitting down with Julian to understand the brand. It's a great, great product, but it's also a great, great business. In fact, it's one of the UK's fastest growing business, and I think this year they're on track to make about s forty five

million in revenue. And that's in their fourth year. When I look at Huel, I see so many small touches of genius. So I've been so incredibly excited to meet the man behind the brand to understand how many of those things were intentional. Or how many of those things were just

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