Throwback: Why You Need To Be Working On Hard Stuff | Ep 736

Welcome back to the game. Today I want to talk about hard work and what it actually is, not the pseudo manifesto bashing your chest, but what it really feels like tactically in the world of an entrepreneur. The hardest work is the work that you don't know how to do. And the reason this is so tough is that the vast majority of the time, if I said what would it take to grow your business if you only had one thing you could do by the end of the year and make sure that it was accomplished, that if you just did that one thing all of your other goals would get accomplished.

What would that one thing be? By the way, that one thing is what we call a priority. Now, the thing is is that you might not know how to make that one thing happen. So it could be if I had a mega brand by the end of the year, all of my other issues would go away. It could be if I didn't have the churn issue that I have by the end of the year,

all my other issues would go away. If I had a good sales director that could scale a sales team, all of my issues would go away. Many businesses have one thing that if you think about it long enough, have enough downstream effects that it would accomplish many of these other goals that you have or more likely make them irrelevant. And so what we do oftentimes as an entrepreneur is we solve the problems we already know how to solve. And so we like doing those because we have fast feedback loops, because it's rewarding because we know how to solve it.

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