HIBT Lab! UNLESS Collective: Eric Liedtke

Hello everyone, so my big news I got COVID. You can probably hear that in my voice. Anyway, I wasn't able to do any interviews this week, but we wanted to make sure you have brand new stuff to hear in your feed this week. So we're releasing this additional brand new episode of How I Built This Lab Today. And if you haven't heard the lab.

Well, think of it kind of like a sandbox where we explore all sorts of big ideas connected to entrepreneurship. Anyway, we'll have another lab episode out this Thursday, and then next week we'll be back to our regular schedule of releasing a new episode of How I Built This on Mondays and How I Built This Lab on Thursdays. Thank you so much for your support and understanding. Now Onto the show. Hello and welcome to How I Built This Lab. I'm Guy Raz. Today's guest is Eric Liebke. He's spent nearly 30 years working for Adidas, which is actually how it's pronounced.

It's one of the biggest sportswear and apparel companies in the world, and he started there in an entry level job in the nineteen nineties, eventually making his way up to the executive board, and becoming global brand president. It was actually Eric who pushed the company to partner with some of the biggest names in the entertainment industry, leading to collaborations with Kanye West and Beyonce, And along the way, P helps revitalize the Adidas brand. But while he was climbing that corporate ladder, Eric also came to see the environmental impact of the fashion industry.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.