Prof G on Marketing: Should Your Brand Take a Stand?

I'm Iina Garten and each week on Happy Hour I invite new and old friends for a drink and a fun conversation at my kitchen table in New York City. On this week's episode, I'm joined by Nathan Lane. We talk about his critically acclaimed run in Death of a Salesman, taking his dog to therapy, and winning an Emmy for Only Murders in the Building. New episodes of Happy Hour are available every Wednesday. You can watch on YouTube or listen wherever you get your podcasts.

Cheers. Welcome to Office Hours with ProvG. Today we're continuing our special three-part series, ProvG on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. What a thrill. Let's bust right into it.

Okay, what do we have here? Our first question comes from Dom. On Instagram, he asks, More and more companies are taking political stances as part of their branding. Growing up, I was told that businesses should never talk about religion or politics in order to stay out of trouble and not segment customers. Does this hurt companies in the long run?

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