Evite: Selina Tobaccowala

The way that the dot com was at the time was, you know, eyeballs, it was like everything was about like growth and the traffic and there was no discussion or talk about revenue. And then the bubble burst and all of a sudden it went from spend, spend, spend to Oh my gosh, we need to fire the team. So You guys had to lay off more than half of the people who worked at the company. We went down from seventy three to twenty eight. That was one of the toughest days in my career, even to this point.

RAM and PR, it's how I built this. show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz and on the show today, how two friends from college pioneered the idea for online invitations. and then rode the ups and downs of the dot com bubble.

their company eBite. If you were to write a business idea in haiku form, It would go something like this. It solves a problem. Super easy to explain.

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