The Game with Alex Hormozi · 2025-11-14 · 6 min · 1,454 words

3. Section A. Attract | $100M Lost Chapters Audiobook

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Section A Attract How to get people to engage who otherwise wouldn't using free and discount promotions. Lost chapter authornote. I cut the next three chapters from $100 million money models because they were a little too theoretical. Although I love theory, concepts, and frameworks, I don't think a lot of people need them. People just need to know what to do.

But if you like understanding the principles I cycle through to create promotions that crush, these next three chapters are for you. Free. March 2016. I stood to the side of the stage. I looked back at the thousands in the crowd.

No one knew me. I was twenty six at the time. Most were older than me. I checked the clock. I was up soon.

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