YETI: Ron and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

I think we come up with about 10 solid names. And yet he got mixed reviews. You know, for some people it felt too cartoonish, for others like gross, this hairy, smelly bigfoot possibly And I was way more confused than I went into it. So I I I just like

Gosh, I don't know if I'm making the right decision here. But I went back to the same group of twenty people like two weeks later. And I had one question. I said, Hey Out of my list of ten names. Which ones can you remember?

In all twenty people, the one constant they all could remember was Yeti. So that was all the validation I needed. Whether they liked it or not, it struck a chord and and that's That's marketing one oh one. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They go.

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