Whoop Founder: How I Built A $3.6 BILLION Company & BEAT Apple! Will Ahmed

So two of our first hundred users were LeBron James and Michael Phelps. Wearable health and fitness coach. Well on it. you know, Nike and Apple and a dozen other companies were entering the space, but uh when it comes to health monitoring, we're the best game in town. That really came from an insane level of focus in the beginning on what we were trying to solve.

One of the reasons Whoop has been successful is there were a lot of counterintuitive decisions along that journey. One obvious one is that Just Steel. It's worth emphasizing for your audience why that matters.

So There was a phase in building whoop where it was so much about the next milestone. that I was running almost exclusively on like a dopamine engine. If the company has a great day, you're feeling like a rocket ship. And if Woop was failing, I was failing. What's the personal toll on you in those moments? That people don't see.

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