Advice Line with Daymond John of FUBU

This episode of How I Built This is presented by Engine, the modern travel and spend platform built for businesses that are growing. Book faster, save more, and watch your rewards stack up. Stay tuned later in the episode to hear how Engine is helping thousands of businesses travel smarter. Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1-800-100-100-100 433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. All right, let's get to it.

Joining me today is Damon John. He's a longtime judge on Shark Tank, of course, a speaker and an author, and the legendary founder of the streetwear clothing brand Fubu. Damon, uh it's great to have you back on the show. Welcome back. Appreciate it. So when we first had you on this was back in twenty eighteen, uh you told of course told the incredible story of how you were working at Red Lobster in your twenties and trying to start your own business, and this was the in the early nineties. Uh, and how you came up with the idea of creating a clothing brand, the brand that of course would become uh for us, by us, or Fubu

For short, that brand became a huge hit, and the story of how it happened is just incredible. And as always, for anyone uh listening who has not heard Damon's episode of How I Built This, you should absolutely listen to it. We will put a link to it in the show notes. Um Damon, you know, over the years you've worn tons of different hats. Uh, but I'm curious, I mean, as a Shark Tank judge, right, you have seen hundreds of pitches by early stage founders. What what tends to grab your attention in a pitch? Like what are what do you personally looking for in a founder or or in their

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