Advice Line with Lara Merriken of LÄRABAR

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Mm. Hello, and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at higher. At id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. And we'll put all this info in the podcast description. Alright, let's get to it.

Good. Joining me this week is Lara Marriken, the founder of Lara Bar. Lara, welcome back to the show. Thanks for having me, guy. It's wonderful to be back. So great hanging out, I think I've seen you since we took a run in in Denver like a couple years ago before the pandemic. That's hard to believe that it's been that long four years. Anyway, it's great to have you back on on the show. Um You were first on the show way back in in twenty eighteen. Uh, and and back then you of course told the story of how you created this

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