Crate & Barrel: Gordon Segal (2017)

Hey, it's Guy here, so back in the early 1960s, Gordon and Carol Siegel borrowed a few thousand dollars to open a houseware store in an abandoned dumbwaiter factory. They were gonna call it Barrel and Crate, but eventually decided It's an incredibly inspiring story, the kind of startup story that would never happen today. It first ran in February of twenty seventeen. Hope you enjoy it.

Oh. Every k store we open between our opening in sixty two, our first built store in 65, our Plaza de Lago store in 68, uh our Oakbrook store in seventy-one. Every time we're spetting the company. Every time. Every time.

And every time we knew if we failed. The company might be Go down. From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz, and on today's show, the story of how Gordon Siegel and his wife Carol built the houseware's empire crate and barrel.

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