#258: Paul Brown, Cofounder and CEO of Inspire Brands – Sell what you sell
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We were going and we were in the restaurants looking at the food that we served and we went into we went into the freezer and looked at the meat blocks. And our ad agency uh individual even said, look, sell this. This is what you have. Sell what you sell. And that's where we just came up.
It just went straight at it. We have the meats. When you think of Arby's, I bet one line instantly comes to mind for you. You know it. You can say it with me, we have the meats.
But what you might not know is why it works so well. Welcome to How Leaders Lead. I'm David Novak, and every week I have conversations with the very best leaders in the world to help you become the best leader that you can be. My guest today is Paul Brown, the co founder and CEO of Inspire Brands. Now that's the parent company behind some of the biggest names in quick service restaurants.
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