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HBR IdeaCast · 2026-02-17 · 30 min · 4,863 words

With Rise of Agents, We Are Entering the World of Identic AI

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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Adi Ignatius. I'm Alzendbeard and this is the HBR Idea cast.

All right, so we are back again this week to the topic of AI. One of the things that I find most interesting about AI is that despite its huge potential, there's no blueprint for how to use it, right? So we're all essentially pioneers experimenting with this powerful technology to figure out how it can help us. Yeah, I'm constantly hearing from colleagues, guests on this show, other contacts about how they're using AI in really new and creative ways.

And I think, gosh, I should really try that. But at this point, I'm using it for writing article summaries that we need to do for the magazine and HBR.org and honestly feedback on which colleges my daughter should apply to. But I know that I could use it for so much more if I just put the work in to better understand it and train it. I think the breakthrough AAI opportunity is still slightly ahead of us, or slightly ahead of most of us, and that is the widespread

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