#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits

I'm I am human optimization. And optimized to to be what though? To just be happy. I feel like I can rode Well I know I can be what I want to

I'll put my all in it like a day's own road, less travel, never looking back. Sorry we were late. We uh we're we were recording another episode and and Yeah, look, I got the context. I thought it was fascinating. I love the idea of like your digital media company being acquired and then you have to do a a podcast with the guy who acquired it who no longer works there, uh no longer the CEO is fascinating. Well he told a story that was I think good because I think most people don't want to hear necessarily from oh you're the CEO of some marketing company, some public company it's not the the sexiest story. But he he just got in a crazy snowmobile accident and broke like every bone in his body and uh was sort of like lying there on a mountain for an hour thinking I might die or you know, maybe hopefully he his cell phone had like one bar and he was able to call the police. G get get a firefighter to come save'em.

Um so he told that story and I was like okay, this is good. This is good content then. Ever then I'm happy with how this turned out. Wow, that's that is fascinating. Scary. Yeah, it was good. He was like it was like a movie. We were like, You know, Brian, this is like a movie, you know, like billionaire tech guy almost dies, quits, and starts meditating and Yeah, he became like a a philanthropist afterward. He reevaluated his life while he was lying there, that sort of thing. Um all right, Sam, you wanna do a quick introduction. You do it. You do it. I like I've I've enjoyed you uh doing it lately. Okay, I'll give the um I'll give the like the brief context of this. Okay, so Rob

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