SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard

If you know enough about branding, you probably wouldn't go to AI to make your logo because it's not going to stand the test of time. And most importantly, most of them, you can't trademark because it's all open source. You can't trademark it because you've used an AI platform to do it. And that's a real issue for people. So you need to come to an actual designer to get it done.

So I'm using social media to show the behind the scenes and to show the process of how it's done to add value to it. But I've had a couple of case study videos like hit more than like a million views and just from telling the behind the scenes of how this is done. And they're also the biggest lead generators for my business, which is a huge, huge bonus. Every time I'm I'm putting my content out there, I'm framing it in like, hey designers, this is how it's done.

But my secret audience is the clients watching. I'm like, this is what it's going to be like for you if you work with me. So there's a two-part audience there. And actually, even now, people are starting to come to me for those case studies because it's free PR at the end of the project. They're actually getting to push their company out there.

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