What Really Killed Blockbuster (It Wasn’t Streaming)
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Most people think they know the story of why Blockbuster video disappeared, but they don't. There were actually four huge fatal mistakes that killed Blockbuster, and all of them were completely avoidable. So in this episode, Entree Leadership's head coach John Felkins will break down what really happened and how to avoid their mistakes, so your business. Doesn't end up like them. Let's get to it.
Blockbuster used to be an American staple. At their height, they dominated the video rental industry. In 2004, they were doing $6 billion in revenue. They had 84,000 employees and 9,000 stores in 26 countries. They even had one in New Zealand.
But now there's only one left, in Bend, Oregon. And it's hard to believe because for a whole generation, a Friday night wasn't complete without a run to Blockbuster. Now, if you're like me and you grew up in the country, you probably weren't even allowed to watch TV. But for most people that wasn't the case. So what made Blockbuster bust?
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