Frame Breaking Businesses: From Pomegranate Juice to VPNs

So in like two thousand twelve, twenty thirteen, thousand fourteen, he started a vitamin brand and it only did okay. And then he started also tinkering with a skincare brand, which it actually did much better. It got to like ten million or so of re in revenue. He hired a CEO, the CEO kinda like drove it into the ground and didn't really do that well. And so he started focusing again to his vitamin brand. And he's like, Look, it's doing okay. Oh. Who's the best customer of a vitamin company?

Dogs. Because you And this is it. I'm not disparaging him, but like Do do they work?

Yeah, why not? Like Fugazi, you know like Fugaz Welcome to Fugazi Inc. We make supplements for dogs. They'll never tell you if it works or doesn't work. What uh Hold up. Are we supposed to like start with like a

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