#370 The Founder of IKEA: Ingvar Kamprad

Ingwar Cam Prad founded IKE when he was seventeen years old. and worked on it until he died at ninety one years old. He wrote what they called the IKEA Bible. It's a document it's called The testament of a furniture dealer. I actually love the message inside.

So much that I've had the document printed and bound, and it is now sitting on my desk. And in that document, and something Ingwar repeated for more than six decades was that cost awareness. was to be IKEA's Anthem. Ingvar's dedication to that idea was total. And the way that Ingbar spoke About this, it sounded and reminded me a lot of what Sam Walton would say about the importance of cost control in his autobiography. There's multiple different quotes from his autobiography where Sam talks about this.

This is one of my favorite. He says I'm asked why today when Walmart has been so successful. When we're already a fifty billion dollar plus company. Should we stay so cheap? That's simple.

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