SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

It's wonderful feeling to have the virality get the views, but at the same time, it's important to know why did it get so many views and then take the essence of that and not think that, yeah, you've made it, because unfortunately viral videos, as it's proven for me, doesn't always equate to a return on your investment and on your time, but it's the top of the funnel. You got eyeballs. Now what do you do with it? Because we've seen it, that people have millions of followers, but they don't have the community that will carry you throughout the years.

So it's nice to have. but it's not the end all and be all and you have to know how to use that information. There's a big problem I'm seeing in the crater space and this is a problem that's always been here, but I think it's becoming more and more prominent. It's the problem of large numbers. You feel like you need large numbers to succeed.

And of course, all of these platforms are built so that we have more followers, more subscribers, more engagement. That of course helps the algorithm. And that's what we see as success. The bigger the numbers, the more successful we are. But that's actually not true.

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